TABLE OF CONTENT
| CONTENT | PAGE |
| Preface |
|
| Cover Letter |
|
| Permission Letter |
|
| Executive Summary |
|
INTRODUCTION
Part 1 | Introduction to industry |
|
| Objectives of organization |
|
| Propose of business plan |
|
| Background of the business |
|
| Background of partnership |
|
| Business logo and motto |
|
| Interpretation of logo and motto |
|
OPERATION PLAN
Part 2 | Introduction to operation plan |
|
| Operation objectives |
|
| Operation strategies |
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| List of personnel |
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| Operation layout |
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| Operation flow chart |
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| List of raw materials |
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| List of suppliers |
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| Fixed asset for operation purpose |
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| Salary |
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| Operation expenses |
|
MARKETING PLAN
Part 3 | Introduction to marketing plan |
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| Objectives of marketing plan |
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| Market analysis |
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| Target market |
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| Market size |
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| Competition |
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| Market share |
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| Sales forecast |
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| Marketing strategies |
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| Fixed asset for marketing purpose |
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| Salary |
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| Marketing budget |
|
ADMINISTRATION PLAN
Part 4 | Introduction to administration plan |
|
| Location of the business |
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| Layout process of the business |
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| Organizational plan |
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| List of workers |
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| Job description |
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| Worker’s incentive |
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| Fixed asset for administration plan |
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| Salary |
|
| Administrative expenses |
|
FINANCIAL PLAN
Part 5 | Introduction to financial plan |
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| Project implementation cost |
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| Sources of financing |
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| Table of loan amortization |
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| Table of depreciation on fixed asset |
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| Cash flow projection |
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| Pro-forma income statement |
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| Balance sheet |
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| Financial analysis |
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| Financial ratio |
|
COVER LETTER
Majestic Company,
ETR 300 Students,
Diploma In Banking,
University Technology of MARA (UiTM) Pahang,
Lintasan Semarak,
26400 Bandar Pusat Jengka,
Pahang Darul Makmur.
Prof Madya Hamdan Bin Haji Hassan,
ETR 300 Lecturer,
University Technology of MARA (UiTM),
Lintasan Semarak,
26400 Bandar Pusat Jengka,
Pahang Darul Makmur. 10 March 2011
The submission of Majestic Company
Referring to the above circumstance, we are student from faculty of business management had been assigned to prepared and present our business plan by grouping. The reason of business plan is done to test the knowledge and ability of student in forming a business project and in requirement to meet one of our academic syllabuses for this semester.
2. Our group is performed by four students. All of us had agreed to choose and establish a business project, which will be involved in supplying cookies to the market.
3. All the transaction, items and particular that are in our business plan are based on the procedure and format that is assign to us by our lecturer. This included all the major and minor aspect needed to form a well-organized business plan.
4. If you have any doubt, please inform us and we will response to you as soon as possible.
Thank you.
………………………….. …………………………..
( Nor Azmiliawati Azmi ) ( Nazihah Mutaza )
General Manager Production Manager
…………………………. …………………………..
( Nurul Atiqah Ahmad Khuzaini ) ( Norshariniain Ismail )
Marketing Manager Financial Manager
EXECUTIVE SUMMARY
Majestic Company is a company that has been establish by four establishers. They also act as the managers of the company that contributes effort to develop the business. The headquarter of the company is located at
INTRODUCTION TO THE INDUSTRY
Cookies is a kind of snack that really popular among Malaysians without considering their age, gender and lifestyle. The cookies’ market is a large market but there are a lot of existing companies in this industry. Besides companies, there are also entrepreneur that sell cookies through small business.
There are many types of cookies that can be found in the market. Firstly, there are festive cookies that can only be found during festive season. For example, cookies such as pineapple tart, almond London, London snow and semperit can easily found during Hari Raya. Secondly, there are also cookies for health. For example, the ingredients of the cookies contain less sugar, oat based and hi-fiber. Next, sandwich cookies are also popular in the industry. For example, vanilla flavor, peanut butter flavor, cheese flavor, chocolate flavor and other.
There are a few ways to find cookies in the market. Some of the cookies can be found in hypermarket and groceries. Examples of the cookies are Munchy’s and Julies. There are also cookies can only be found only at its own shop such as Famous Amos. Other than that, there are some of the cookies that have to be order first such as festive cookies.
Cookies can be taken at anytime and anywhere. People like to eat cookies when they hungry while waiting for the meal times. Cookies are also suitable to be taken during recreation and leisure time. People also like to eat cookies when watching television, hang out with family and friends. Cookies are suitable to be serving during parties, ceremonies and festive seasons.
Besides serving the cookies as snack, it is also can be used as a gift for a special day such as birthday, wedding and sport day. Cookies are always being packed in a form of hamper to be given as a prize and appreciation. For ceremonies such as wedding and event, cookies can be given as a souvenir to the guest. For example, in wedding ceremonies, usually the guest will get boiled egg as a souvenir but nowadays, there are many varieties of souvenir can be given to the guest such as cookies, chocolate and cake.
As the expansion of the cookies industry in Malaysia, our company, Majestic Co. decided to enter the industry because the large market. Although there are lot of competition in the market, but our company have high confident that we can survive and success in the industry.
OBJECTIVES OF THE ORGANIZATION
Majestic Co. has setup a few objectives to ensure that the company is on the right track. The objectives are;
1) To gain profit at least 50% mark up from the cost
2) To produces other types of product besides cookies
3) To be one of the largest cookies producers in Malaysia
4) To be a successful Bumiputra company
5) To export the products to the international market
PROPOSE OF BUSINESS PLAN
Business plan is a written document that serves as blueprint and guide for a propose business project that one intent to undertake. The information that has been gathered regarding to the project is used in the business plan to predict viability forecast success and proposed strategies to the project. It is also known as a working paper, business proposal, project paper or prospectus.
Business plan is prepare by the entrepreneur due to many reasons. One of the reasons for preparing the business plan is to allow the entrepreneur to view and evaluate the propose business venture in the objective. The collapse of many business ventures can be attributed to the decision and planning of the entrepreneurs who rely more on emotions and gut feeling rather than rational considerations. With the business plan, the entrepreneur has solid and well-grounded information to supplement the planning and decision making process. This way, the entrepreneur has more realistic and practical business plan.
Besides that, the reason for preparing the business plan is to study and evaluate the feasibility of the business. The business plan can be as a basic of determining the viability of the business. The information gathering and analysis that is done as part of preparing the business plan can give an early indication as to the viability of the project. Hence, entrepreneur can meet better judgment before investing in the proposed venture.
Business plan also can be used as a communication tool to convince potential investors of the viability of proposed venture. The availability of business plan will boost the confidence of any interested parties in financial institutions, private or individual investors, suppliers and government agencies.
The preparation for the business plan is most important and it cannot be ignored by the entrepreneur. It is a guideline for managing the business and it is one of the reasons for preparing the business plan. In preparing the business plan, the entrepreneur has thought out and laid down the plan strategies for running the venture. when the venture become reality, the plan strategy outlined in the business plan will be an important benchmark to help the entrepreneur gauge his progress.
BACKGROUND OF THE BUSINESS
Company name: Majestic Co.
Company address: 123, Jalan QQQ, Kwsm Perindustrian, Section 2, 43650 Shah Alam,
Selangor Darul Ehsan
Phone no.: 03-56748325
Fax no.: 03-56744324
Form of business:
Main activity: Produce and selling cookies
Date of commencement of business: 17th February 2011
Date of registration: 15th January 2011
Name of bank; Maybank Islamic
Bank account no.: 0000786543289
BACKGROUND OF PARTNERSHIP
Name : Nor Azmiliawati Binti Azmi
Identity Card Number : 810731-06-5719
Telephone : 014-5133358
E-mail : emylia81@yahoo.com
Date of Birth : 31 July 1981
Age : 30 years old
Gender : Female
Marital Status : Married
Academic Qualification : Bachelor of Finance
Diploma in Banking
Skills : English communication and computer skill
Experiences : Assistant Manager
Present Occupation : General Manager
Previous Business Experience: Dealer for Cosmetic Products
BACKGROUND OF PARTNERSHIP
Name : Nazihah bt Mutaza
Identity Card Number : 860803-04-5530
Telephone : 012-2415405
E-mail : nazihah_ghah0308@yahoo.com
Date of Birthday : 3 August 1986
Age : 25 years old
Gender : Female
Marital Status : Single
Academic Qualification : Bachelor of Marketing
Diploma in Banking
Skills : English Communication, Business Communication
Computer Skill
Experiences : Assistant Marketing and Sell Manager
Present Occupation : Production Manager
Previous Business Experience: -
BACKGROUND OF PARTNERSHIP
Name : Nur Atiqah Binti Ahmad Khuzaini
Identity card number : 860813-14-5738
Telephone : 019-2634571
E-mail : areteacar@yahoo.com
Date of birth : 13 August 1986
Age : 25 years old
Gender : Female
Marital Status : Single
Academic Qualification : Bachelor of
Diploma in Banking
Skills : English communication, computer
Experiences : Assistant Marketing Manager
Present Occupation : Marketing Manager
Previous Business Experience: -
BACKGROUND OF PARTNERSHIP
Name : Norshariniain Binti Ismail
Identity Card Number : 851105-08-6364
Telephone : 017-5441234
E-mail : aieynnia@gmail.com
Date of Birth : 05 November 1985
Age : 26 years old
Gender : Female
Marital Status : Married
Academic Qualification : Bachelor of Finance
: Diploma in Business Studies
Skills : Communication in English
: Computer skills
Experiences : Assistant Financial Manager
Present Occupation : Financial Manager
Previous Business Experience: -
BUSINESS LOGO AND MOTTO
INTERPRETATION OF BUSINESS LOGO:
MAJESTIC: The name of the company
M: Symbol of the name of the company which is Majestic Co.
CROWN SHAPE; Authority (power) that can influence people to buy the company products
THREE CIRCLES: Symbol of cooperation in the company
INTERPRETATION OF LOGO’S COLOUR:
RED: The courage of the company to involve in the food industry that already has many competitors.
BLUE: To show the company’s unity among employees.
YELLOW: Uniqueness and specialty of company and product.
WHITE: The operation of the company based on Shariah and Islamic law which produce halal product.
ALL COLOURS: Symbol of Malaysian product that have high quality.
INTERPRETATION OF BUSINESS MOTTO:
“EVERY BITE IS CRUNCH “
· The company’s products are very delicious and, the consumer can feel the crunch and the sweetness of the cookies in every bite they take.
· The motto also has the meaning the product high quality
· The consumer can satisfy with the company’s products.
